"GSS acquires Avanza's Group business lines dedicated to contact center and BPO"
The company continues its growth in Spain and Latin America and complements its service offering
- GSS will reach a turnover of more than € 150M, strengthening its position in the Spanish-speaking market, managing services for more than 150 countries.
- After this acquisition Covisian Group will reach a turnover of more than € 330M, generated by more than 17,000 workers in 6 countries.
- The operation- part of the Italian Group’s expansion strategy in Europe and Latam- guarantees the excellence of services for its multinational clients, while improving the competitive advantages generated by applying its innovative technological solutions and know-how.
GSS- leader in business process outsourcing and innovative contact center solutions in Spain and Latin America and part of the Covisian Group- has acquired the companies of the Avanza Group dedicated to customer management in Spain and Colombia: Unitono Contact Center, Uniglobal Insurance Mediation and Avanza Insurance. In addition, GSS has also acquired the BPO business unit of Avanza Group.
GSS joined the Covisian Group on February 20, 2019. The integration of these new companies is the first step of GSS- within the Covisian Group- to expand its presence in the Spanish market and continue its growth in Latin America.
GSS is a consolidated company in the Peruvian market- more than 12 years- employing more than 4,000 collaborators. The acquisition of Avanza Colombia means the immediate opening of a new country in Latin America, which will allow the Group to provide services to local and international clients (Spain, USA, Chile, Peru, Brazil, Puerto Rico and Colombia).
The Group expands its activity through the acquisition in some key sectors such as financial institutions, telco, insurance and energy, while adding extra competencies in customer relationship management, through the new BPO unit.
"The acquisition of these new companies allows us to increase our service capabilities for our existing clients, as well as to generate new opportunities with new brands, always complying with the quality standards of the GSS team, reinforced with integration into the Covisian Group," adds the CEO of GSS, César López Pérez.
"With this transaction Covisian Group continues its international expansion plan, aiming to offer our multinational customers the quality of our services and our expertise in the various countries in which they operate" says CEO of Covisian, Antonio Turroni. “We will now integrate the operational lines acquired with our patented systems, and complement our offer of innovative services for digital customer interaction solutions (Vivocha), our hybrid services for the generation and conversion of digital + human leads, as well as our Customer Management Academy, with the new skills acquired in BPO”.
"We are evaluating other acquisitions, especially internationally, and not only in the field of BPO in the strict sense. For years, Covisian has invested in innovation and the development of patented tools and methodologies that today, in many aspects, are unique in the world. We believe that this international operation is another important step to make the most of these investments and the competitive advantages they allow ", states Marco Rayneri, Founding Partner of Aksìa Group SGR.
Covisian has had the support for the transaction of Garrigues Madrid, EY and Accinni, Cartolano & Associati.
The operation has been financed by Equita with a private debt instrument.
About Group Covisian:
Covisian Group is a multinational company with more than 17,000 employees, offering a full range of advanced customer management services and technologies. It serves more than 150 clients globally from its more than 28 sites located in 6 different countries. The four pillars on which the Covisian Group is based are: Covisian Digital (complete process of digital generation and transformation in sales), Vivocha (software to improve communication with customers), Sparta AI (patented technology that allows real-time control of value metrics of customer operations guaranteeing operational excellence) and Covisian Academy (first customer management school in Italy with experienced teachers in association with the MIP, Polytechnic of Milan).
About Avanza Outsourcing Solutions:
Avanza Outsourcing Solutions is a Spanish multinational with international positioning, leaders in services and process outsourcing. They combine innovative technology, efficient processes and committed people. Avanza has a workforce of more than 4,500 people, providing solutions to more than 300 customers and spread across 6 countries. Its value proposition is based on uniting people, processes and technology to provide the best solutions.
With this operation Avanza reinforces its commitment towards the industrial outsourcing, trade marketing and training businesses where it is one of the market leaders, focusing all its resources on the development of these business lines.